How to Avoid Non-Functional Barcodes for Amazon

In the ever-evolving world of e-commerce, functional barcodes are the linchpin of inventory management and seamless supply chain operations. For Amazon sellers, the integrity of your product barcodes is paramount. 

Non-functional barcodes can lead to a cascade of complications, such as shipment delays, lost sales, and the dreaded suspension of your Amazon seller account. This article serves as a comprehensive guide to assist Amazon sellers in preventing non-functional barcodes, elucidating their significance, and prescribing the steps needed to ensure compliance with Amazon's barcode requirements. Let's embark on this journey to unlock the keys to a successful Amazon selling experience.

The Importance of Functional Barcodes

Before we delve into the strategies for avoiding non-functional barcodes on Amazon, it's crucial to grasp why having functional barcodes is a game-changer for your e-commerce venture:

Efficient Inventory Management

Amazon's colossal marketplace relies on the precise and efficient management of inventory. Functional barcodes are the fuel that powers Amazon's ability to track and control a vast range of products with remarkable efficiency.

Swift Order Processing

Functional barcodes expedite order processing, enabling your products to reach customers more swiftly. Prompt deliveries often translate into higher customer satisfaction and positive reviews.

Compliance with Amazon's Policies

Amazon has stringent policies governing product identification and barcodes. Failure to comply can result in the removal of your products, suspension of your account, or even legal repercussions.

Reduced Risk of Counterfeit Sales 

Properly barcoded products are less susceptible to counterfeiting since they can be effectively traced throughout the supply chain. This makes it considerably more challenging for counterfeiters to infiltrate the marketplace.

Understanding Amazon's Barcode Requirements

To steer clear of non-functional barcodes on Amazon, it's imperative to familiarize yourself with Amazon's barcode requirements. Amazon recognizes two primary barcode formats for product identification:

A. UPC (Universal Product Code): This is the most common type of barcode used for retail products, consisting of 12 digits, typically found on the packaging of products in physical stores.

B. EAN (European Article Number): EAN barcodes are analogous to UPC but encompass 13 digits, and are widely used in Europe and other parts of the world.

Steps to Avoid Non-Functional Barcodes

With a firm understanding of the significance of functional barcodes and Amazon's barcode prerequisites, let's delve into the essential steps to ensure your products sport functional barcodes:

Acquire Legitimate Barcodes

  • Purchase from Buyabarcode: To ensure the legitimacy and universal recognition of your barcodes, it's advisable to procure them from Buyabarcode, a trusted source for GS1-registered barcodes. Beware of tempting offers from barcode resellers, as these may provide illegitimate barcodes.

  • Verify Ownership: Upon acquiring barcodes from Buyabarcode, confirm your registered ownership with Buyabarcode. This assures exclusivity and safeguards your products from unauthorized use of the same barcode.

Proper Barcode Placement

  • Positioning: Place barcodes on product packaging in a location easily scannable by Amazon's warehouse scanners. Ensure that barcodes remain unobscured and undamaged throughout storage and transportation.

  • Sizing: Barcodes must adhere to specific size requirements, which may vary slightly but often range from 1.25 x 0.875 inches (32 x 22.12 mm) to 2.25 x 1.25 inches (57.15 x 31.75 mm). Always cross-verify Amazon's latest size specifications.

Barcode Testing and Quality Control

  • Verify Scannability: Prior to sending products to Amazon's fulfillment centers, scan your barcodes to guarantee scannability. Employ barcode scanning apps or dedicated barcode verification tools.

  • Consistency: Ensure that the information encoded in the barcode aligns perfectly with the product details you've listed on Amazon, including the title, brand, and product type.

Labeling Accuracy

  • Clear and Legible Labels: Maintain product labels that are clear and legible, free from smudges, smears, or fading. Use high-quality printing techniques to assure precision.

  • Label Redundancy: As a failsafe against labeling errors or barcode malfunctions, include a redundant label on your product packaging. This backup label should also be scannable by Amazon's systems.

Compliance with Amazon's Requirements

  • Regular Review: Keep yourself updated with Amazon's evolving barcode policies by frequently reviewing Amazon's Seller Central. This will keep you well-informed about any alterations or additions to barcode requirements.

  • Product Bundles: In the case of bundled products, each individual product within the bundle should bear a correctly labeled barcode, ensuring compliance with Amazon's standards.


New Amazon UPC Code Guidelines

Amazon has introduced stringent guidelines for UPC codes to enhance product identification and combat counterfeit listings. Under these new guidelines, any seller listing a new product on Amazon must demonstrate a direct connection to the company registered in the GS1 database, thereby providing proof that their UPC numbers are legitimate and not fabricated. This measure is designed to maintain the authenticity of product listings and barcodes on the platform.

Here's where stands out. As a trusted source for legitimate GS1-registered UPC barcodes, can furnish all the requisite Amazon UPC code documents. Since has procured all barcodes directly from GS1, they can provide evidence of your direct association with the GS1-registered company and supply you with the necessary documentation. This expedites the process of whitelisting your barcodes on Amazon, enabling you to move forward with product listings seamlessly.

What sets apart is not just its ability to supply UPC codes for Amazon; these barcodes are universally accepted by other major retailers adhering to Amazon's barcode guidelines, such as Whole Foods, Best Buy, Costco, and more.

In addition to this unique capability, offers several unmatched advantages:

  • No Annual Fees or Future Charges

  • Free Lifetime Membership to (valued at $249)

  • Free Barcode Sticker Printing (up to 1,000 per order upon request)

  • Free QR Codes and SCC Codes upon request

  • Instant Receipt of UPC Barcodes in PNG & PDF Formats

  • All Barcodes are GS1-Compliant, Ensuring Uniqueness and No Prior Usage

For these reasons and many more, the obvious choice for acquiring legitimate GS1-registered UPC barcodes for Amazon and various other retail outlets worldwide is In a landscape rife with potential pitfalls, provides a steadfast and reliable solution for Amazon sellers, ensuring your products carry functional, legitimate barcodes that meet Amazon's exacting standards.

In conclusion, a successful journey in the Amazon marketplace demands not only quality products but also the meticulous attention to the integrity of your barcodes. By adhering to Amazon's barcode requirements and choosing a trustworthy source like, you can safeguard your Amazon venture, unlock new avenues with major retailers, and provide your customers with a seamless shopping experience.

Save up to 25% on barcode orders when you order from Now is the perfect time to unleash barcodes' full potential in your business.

Buy your barcodes with ALL necessary documents required by Amazon and other marketplaces.

We literally wrote the Book on Barcodes! Contains essential information about UPC barcodes and how to succeed on Amazon.

– Erik Quisling

Erik Quisling is the Founder and CEO of Started in 1999, has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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