GTIN codes are the key to unlocking success on Amazon

Success in selling products on Amazon depends on a variety of factors, such as product quality, pricing strategies, marketing plans, and customer service. GTIN codes (Global Trade Item Numbers) play a crucial role in Amazon's ecosystem. They are often overlooked. In this article, you'll learn what GTIN codes do, why they are important on Amazon, and the best way to use them to boost your online business.

What is a GTIN Code?

GTIN (Global Trade Item Number) is a unique number assigned to products in order to differentiate them on the global market. It is a standard system for product identification that is used by businesses around the world. GTINs are most commonly UPC (Universal Product Code), ISBN (International Standard Book Number), and EAN (European Article Number). Each GTIN code consists of a string that uniquely identifies the product.

These codes have many purposes, but the most important is to streamline the supply chains and make it easier for businesses and consumers alike to identify products. They are essential to Amazon's ability to ensure that product listings are accurate, and that customers can easily find the products they want.

Why GTIN codes matter on Amazon

Listing Accuracy - Accurate listings are important for both Amazon and sellers. GTIN codes ensure that products are correctly classified, preventing confusion and improving the shopping experience for customers. Your listings will be more accurate, and you'll have fewer issues with negative feedback and returns.

Buy Box Eligibility - The Buy Box is Amazon's Holy Grail. The Buy Box is a great way to get your products in front of shoppers. A valid GTIN code can be a requirement to qualify for the Buy Box, especially when it comes to new or private label products.

Brand Reputation - Using valid GTINs shows professionalism and credibility. It shows that you adhere to Amazon's policies, and that your products have legal status. This can help you build trust with customers and boost the reputation of your brand on Amazon.

Product Identification - GTINs help customers find your products. Shoppers search for products based on their model or UPC/EAN number. Your products will appear more often in relevant search results if you have listed your products with the correct GTIN codes.

Barcoding - If you want to sell your products in brick-and-mortar stores, a GTIN code will allow you to create barcodes that can be scanned by the customer at the point of sale. This simplifies the inventory management and checkout process.

GTIN codes are essential for international expansion. These codes are universally recognized, making it easy to list products on various Amazon marketplaces around the world.

Types of GTINs available on Amazon

There are different types of GTIN codes you may encounter on Amazon:

UPC (Universal Product Code). Common in the United States, Canada and other countries, UPCs are 12 digits long and used for many products.

EAN (European Article number): EANs are 13-digit numbers that are widely recognized throughout the world.

ISBN (International Standard Book Number), reserved for books and similar publications. ISBNs are frequently used by authors and publishers.

ASIN (Amazon Standard ID Number): Amazon assigns ASINs for products listed on its platform. They serve the same purpose as GTINs but are unique to Amazon. They may not be accepted by other platforms.

Brand Registry (GCID or Brand Name): If your trademark is registered, you can create a unique identifier by using the Global Catalog Identifier.

Amazon GTIN Tips: How to Use Them Effectively

Verify Accuracy: Check your GTIN codes before listing your products. Incorrect GTINs may lead to confusion, lost revenue, and possible policy violations.

Verify Product Information: Check that the product information matches the GTIN code. This includes the product title, description and images.

Monitor Your Listings: Review and update your listings regularly to ensure the GTIN remains accurate. This is particularly important if you change your product listings.

Be Careful with Barcodes. If you use barcodes for your brick-and-mortar sales, make sure that the barcodes have been properly attached to the product. Incorrect or misleading barcodes may cause problems at the point of sale.

Keep Brand Registry up to date: If you are using a registered trademark, and your unique identifier is GCID or Brand name, keep your Brand Registry data current. This can help you protect your brand, and make it easier for your customers to find your product.

GTIN Codes: A Business Enhancer

In the dynamic world e-commerce a strong online profile can make or break your company. Amazon is one of the biggest e-commerce platforms in the world, and it offers a large marketplace full of potential customers. GTIN codes are not just a compliance requirement on Amazon; they're a tool that can boost your sales and increase brand recognition.

As you begin your Amazon selling journey remember that the key is to adhere to Amazon's policies. Provide accurate product listings and use GTINs efficiently. These codes will give you a better customer experience, Buy Boxes, and a global presence.

There are resources that can make the process of obtaining GTIN codes and managing them easier. We are a GTIN generator at Buy a Barcode. We help businesses track and identify shipments throughout the supply chain. We offer a quick and easy way to register and download as many secure codes that you need, whether you need a GTIN code, SCC code, or MCC.

Our platform is easy to use and simplifies the process of obtaining GTINs. This ensures that your product listings will be accurate and compliant with Amazon requirements. Buy a Barcode allows you to focus on growing your company while we handle the technical details.

It is important to stay ahead of the competition in the world of Amazon sales. Don't miss the chance to boost your brand's visibility, enhance its reputation, and tap into an international customer base. Contact us for more information about our GTIN generator and let us empower you on your Amazon journey. A GTIN code is all you need to achieve success on Amazon.

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– Erik Quisling

Erik Quisling is the Founder and CEO of Started in 1999, has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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