Common Barcode Errors New Amazon Sellers Should Avoid

In the fast-paced and competitive world of online retail, particularly on platforms like Amazon, understanding the intricacies of product identification is crucial. Barcodes, the seemingly simple stripes that encode product information, play a pivotal role in inventory management, product tracking, and seller credibility. However, new sellers often stumble into a maze of common pitfalls related to barcode usage. This article aims to illuminate these frequent mistakes, offering insights and practical advice to help newcomers navigate the complexities of barcode management effectively and legally. By steering clear of these errors, sellers can ensure smoother operations and avoid the costly consequences of missteps in barcode usage.


So, these are common errors new Amazon sellers make:

·       Creating Barcodes Illegally: It's crucial to understand that fabricating UPC or EAN barcode numbers is not only illegal but also detrimental to your business. This practice can lead to your products being removed and possibly being banned from selling platforms, including Amazon. Barcodes are unique global identifiers managed by GS1, a non-profit organization. Avoid the temptation to invent a barcode; it's legally risky and could lead to conflict with other businesses.

·       Using Another Manufacturer's Barcode: On Amazon, it's surprisingly common for sellers to use another manufacturer's UPC or EAN number. While this might seem convenient, it comes with significant risks. You're essentially relying on another seller's listing, which you don't control, potentially leading to inconsistencies and issues for your customers.

·       Incorrect Barcode Format Entry: A common error is entering the wrong barcode number or format. Ensure you match the correct format (UPC, EAN, ISBN, JAN) with the right number of digits to avoid invalid entries.

·       Mistyping the Barcode Number: Entering an incorrect barcode number might not trigger an immediate error, but it can lead to complications down the line. Always double-check the digits of your GS1 or verified reseller-provided barcode.

·       Purchasing Fraudulent Barcodes: Avoid buying barcodes from unreliable sources. Opt for legitimate sources like GS1 or authorized resellers. Using counterfeit barcodes is illegal and can lead to significant legal and financial repercussions.

·       Misusing Major Brand Barcodes: Using your barcode for a major brand's product is a frequent mistake. Amazon's system can detect mismatches between brand names and barcodes, leading to listing errors. Instead, use your company name or find a legitimate existing barcode for the product.

·       Inappropriate Barcodes for Books & Audiobooks: Books and audiobooks often require an ISBN, a special format for literature. Using a UPC or EAN instead of an ISBN can lead to listing problems.

·       Missteps in Brand Registry: If you're using barcodes in Amazon's Brand Registry, remember that as of March 2018, Amazon requires GTINs from GS1. Understand the specific requirements for trademarks and copyrights to avoid listing issues.

·       Not Having a Barcode at All: Even digital items on Amazon need a barcode. These barcodes, developed in the 1970s, are essential for inventory control and are a requirement for listing products on Amazon.

·       Deciding Between Buying or Renting GTINs: Understand the difference between owning GTINs and renting them from GS1. While GS1 has a dominant position in the barcode industry, for many smaller businesses, owning GTINs can be more affordable and beneficial.

Navigating the world of barcodes for Amazon can be a daunting task, especially for new sellers. However, understanding and avoiding common mistakes is key to ensuring a smooth and successful selling experience. For those seeking additional support and confidence in barcode registration, BuyaBarcode ( stands out as a reliable and trustworthy resource. With their expertise in barcode registration specifically tailored for Amazon, BuyaBarcode offers a seamless and secure way to manage your barcodes, ensuring your products are accurately and efficiently tracked. Partnering with a dedicated organization like Buy a Barcode can provide the peace of mind and professional guidance necessary to thrive in the competitive landscape of online retail.

Buy your barcodes with ALL necessary documents required by Amazon and other marketplaces.

We literally wrote the Book on Barcodes! Contains essential information about UPC barcodes and how to succeed on Amazon.

– Erik Quisling

Erik Quisling is the Founder and CEO of Started in 1999, has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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