Common Amazon Listing Mistakes Everyone Should Avoid

Listing your product on Amazon is perhaps the best way to get it in front of as many eyes as you possibly can. The issue is how to make sure you use Amazon effectively to sell more of your products. It’s not as simple as slapping a title and an image on a webpage and calling it done. There are a few common Amazon listing mistakes everyone should avoid if they actually want to see real success on the platform.

Not Getting the Right Number of Barcodes

Before you can even put a product up on Amazon, it will need its own UPC barcode that Amazon can use to ring it up. These barcodes need to be registered in GS1, or Amazon won’t let you sell your product on their site. You can buy UPC codes for Amazon right here at, but you need to make sure you get enough codes to cover each product and product variant so you can sell your full stock.

Using the Wrong Keyword Approach

Anyone who sells products online understands that keywords are crucial to making sure you pop up on customers’ searches. The big mistake here is assuming that a keyword approach that works for one platform will work just as well for another. Google might work out for you if you have a lot of keywords, but Amazon’s algorithm doesn’t favor products that have pages stuffed with keywords. 

Only Describing the Bare Minimum

There’s no denying that there is a lot of competition on Amazon, considering it’s one of the biggest marketplaces around. That’s why a high-quality and detailed description for every product is important. Customers have a wide range of products to choose from on Amazon. Any product that doesn’t do a good job laying out its features or benefits will get skipped over for one that does.

Not Focusing on Your Unique Benefits

Another common Amazon listing mistake that sellers fall into is not differentiating enough from the competition. It’s inevitable that competitors will offer alternatives to your product, so focusing your descriptions on what makes your product different is essential to your success. If a customer can’t find anything unique about your product, there isn’t much incentive for them to choose yours over another.

Using Other People’s Images

An Amazon listing without images doesn’t inspire confidence in a buyer. However, you can’t just use any image that you find. Many sellers end up using watermarked or copyrighted images that don’t belong to them because it’s simpler. Doing this can ruin any good faith your potential customer had in you. Take the time to create some quality images of your products before you post them to Amazon.

Knowing these common mistakes is the first step to avoiding them. If you can prevent yourself from falling into these traps, you’ll see much better success when you start selling on Amazon.

Buy your barcodes with ALL necessary documents required by Amazon and other marketplaces.

We literally wrote the Book on Barcodes! Contains essential information about UPC barcodes and how to succeed on Amazon.

– Erik Quisling

Erik Quisling is the Founder and CEO of Started in 1999, has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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