Why UPC Barcodes are Essential for Selling on Amazon

Amazon is one of the biggest online marketplaces in the world of e-commerce. Selling products on Amazon is a great way to expand your business. This is true for small business owners, entrepreneurs, and brands with a strong following.

To navigate Amazon's selling platform successfully, knowing the importance of UPC bars is crucial. This article aims to discuss why UPC barcodes are important for selling products on Amazon. Furthermore, we will examine how they can help you become successful.


What is a UPC Code?

Amazon UPC is a code unique to each product in the Amazon marketplace. This is done in order to distinguish this item from millions of other items already available on the internet market. UPCs are used to identify products on Amazon around the globe easily.

These codes are the same as the barcodes that you find on all products in your local supermarket. These codes are unique and can be scanned to reveal the product's name and other pertinent information.

UPCs offer several benefits:

  • It helps buyers and sellers quickly identify and catalog each product.

  • UPC codes simplify inventory management and tracking

  • It becomes easy to track products/consignments when they are in transit during shipping

  • These codes are useful for finding products in online searches and warehouses.



Why do you need UPC codes for Amazon?

UPCs are necessary to conduct business on Amazon. UPC codes are used by Amazon to identify products uniquely.

This is so you can easily fill out the "Product ID" section when creating a listing for sale. There are also other codes, such as ASIN, GTIN, and EAN. However, UPC is the most widely used.

Amazon won't accept your product if you don’t have a UPC code.


Why is it important to use UPC barcodes when selling on Amazon?

Accurate Product Identification

UPC barcodes for Amazon are important because they allow accurate product identification. They are used to provide a unique identifier for each product on Amazon. Amazon's barcode scanning system retrieves product information quickly, which ensures accurate listings and reduces the chance of confusion or errors.


Inventory Management Streamlined

Inventory management is essential to any successful e-commerce venture. Barcodes UPC allow sellers to track inventory levels effectively on Amazon's platform. The barcode of a sold product is scanned to update the inventory in real time. This streamlines the stock management process and prevents overselling and running out of inventory, thus improving customer satisfaction.


Enhanced Product Discoverability

Include the UPC barcode when listing your product on Amazon to ensure it appears in relevant results. The barcode allows shoppers to search for specific products, making finding you among the many options easier.


Integration of Fulfillment by Amazon FBA

Fulfillment by Amazon is a service offered by Amazon. It allows sellers to store products at Amazon's fulfillment centers. FBA allows sellers to benefit from Amazon’s extensive logistics network, excellent customer service, and quick shipping options. UPC barcodes must be used to leverage FBA.


Protection Against Counterfeit Products

Counterfeit items are a major challenge to both Amazon sellers and buyers. Amazon product barcodes are a powerful tool for fighting counterfeiters. The barcodes are unique for each product and can be verified by the system against the registered item. This protects sellers' intellectual properties and ensures customers get genuine products.


Where can I buy Barcodes for Amazon?

Amazon sellers used to buy cheap UPCs on third-party websites. This is a problem because a seller technically is purchasing a UPC that is connected to a brand/product other than their own.

If Amazon discovers that your UPC number is not authentic, they may remove your listing or even restrict your ability to create ASINs.

We would advise you to buy Barcodes from trusted sources like Buyabarcode.


Buyabarcode is recognized as the top source for GS1 barcodes. This helps sellers comply with Amazon’s strict requirements, increasing their chances of having their products listed on the marketplace.

Buyabarcode helps sellers overcome UPC Barcodes' challenges and thrive in an increasingly competitive e-commerce landscape.

Barcodes can be purchased at a discount of up to 25%!

Visit our Buyabarcode.com/products to learn more.


– Erik Quisling

Erik Quisling is the Founder and CEO of Buyabarcode.com. Started in 1999, Buyabarcode.com has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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