Why Most UPC Barcodes Are Not Working on Amazon

As the world's premier online marketplace, Amazon has revolutionized how people shop. Sellers flock to Amazon to reach millions of potential customers. However, many of them experience frustration when listing products with barcodes UPC that are not compatible with Amazon.

This is due to Amazon's unmatched selection and convenient delivery options. This article investigates why this issue persists and uncovers the complexities behind the UPC barcode system.

UPC barcodes play a pivotal role in the e-commerce industry, notably Amazon. These barcodes enable efficient product identification, inventory management, and tracking throughout their supply chains. When listing their product on Amazon, sellers must submit a valid UPC Amazon barcode to avoid duplicate listings; however, not all UPC barcodes are created equal.

Amazon Tightens Barcode Requirements

Amazon has recently tightened Amazon barcode requirements and verification processes significantly in order to enhance customer experience and reduce errors in product identification. 

This move is vital for the platform. It wants to maintain its reputation of reliability and trustworthiness. To do this, it must ensure that every item has a unique and valid barcode. This will help prevent counterfeit products, incorrect listings, and customer dissatisfaction.

Why Are Most UPC Barcodes Failing on Amazon?

The Issue with Non-Verified or Incorrectly Registered Barcodes

Amazon requires sellers to submit UPC barcodes that are unique and globally recognized. Unfortunately, some unwitting sellers purchase barcodes from unknown or unverified sources that contain invalid or duplicate codes resulting in invalid listings on the platform. 

Amazon's robust product catalog system quickly detects these issues and prevents sellers from listing products with non-verified barcodes.

Unavailable or Incorrect Product Information

Another major challenge sellers face is incomplete or inaccurate product details associated with UPC barcodes. Amazon has a large inventory of products. Each product is identified by its details, such as the UPC barcode. If there are discrepancies in the barcode data, it can prevent the product from being recognized by the system.

Errors and Listing Limitations

Although Amazon strives to maintain a reliable platform, errors may arise due to the large volume of third-party sellers listing products with amazon product barcodes. 

Unintended UPC code input or system malfunctions may happen without warning. New sellers may find listing UPC barcodes on Amazon's marketplace difficult.

The Complicated UPC Barcode System

The Global Standards Organization's (GS1) UPC barcode system operates worldwide to identify products uniquely. Navigating the complexities of UPC barcode registration can be daunting for sellers. Adhering to GS1 standards and membership fees can be off-putting. As a result, sellers often choose to use alternative sources offering noncompliant or questionable barcodes instead of following the recommended procedures.

Limited Authorization for Barcode Providers

It is essential to remember that only a select few companies are approved to sell barcodes tailored specifically for Amazon, with an estimated 99% not recognized by Amazon's system. This has led to complications for sellers who buy barcodes for Amazon unknowingly from sources with barcodes not recognized by the Amazon system.


To prevent non-functional barcodes on Amazon, sellers should get their UPC barcodes from a reliable provider like Buyabarcode. Buyabarcode is recognized globally as one of the best sources for GS1 UPC barcodes. By doing this, sellers can ensure compliance with Amazon's stringent requirements while increasing the likelihood of successfully listing their products for sale on this marketplace.

Buyabarcode stands out as the only UPC barcode provider whose UPCs have been recognized and accepted by both Amazon and Walmart, reflecting its reliability and compatibility with major e-commerce platforms. If you buy barcodes from us, you can be assured your products will be accurately identified for sale on Amazon.

Buyabarcode's barcodes help sellers expand their market.

Buyabarcode has earned an impeccable reputation as a barcode provider. This is evidenced by endorsements from respected publications like The Wall Street Journal and Washington Post.

They both praise Buyabarcode as a reliable source of GS1 UPC barcodes. These reviews show our dedication to providing top-notch verified barcodes that meet the requirements of major online retailers.

Buyabarcode provides sellers with an effective tool to address the challenges associated with UPC barcodes on Amazon and thrive in an increasingly competitive e-commerce landscape.

Get up to 25% savings when ordering barcodes!

Visit Buyabarcode.com/products to purchase barcodes accepted by Amazon, Walmart, and major stores worldwide.

Buy your barcodes with ALL necessary documents required by Amazon and other marketplaces.

We literally wrote the Book on Barcodes! Contains essential information about UPC barcodes and how to succeed on Amazon.

– Erik Quisling

Erik Quisling is the Founder and CEO of Buyabarcode.com. Started in 1999, Buyabarcode.com has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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