Selling Products Globally Through Amazon: A Complete Guide

Selling and delivering your products globally through online platforms is a way to grow your business exponentially. One of the top platforms you can use is Amazon. When it comes to expanding their eCommerce business, most sellers prefer to stay in their home country. They believe that selling products in a foreign country can be intimidating and might trigger some very complicated tax laws. In reality, this is not the case.

Using Amazon, this is not as complicated as people believe it to be. If you only sell in your native country, you will limit your sales to a significant extent. By selling products globally through Amazon, you will make use of the full potential of online selling. Amazon Global helps you expand your eCommerce business all over the world. How can this be done?

What Exactly Is Amazon Global?

Amazon Global is a program that will allow you to sell your products on Amazon Global marketplaces. Now, this program operates in more than a dozen online marketplaces. Therefore, regardless of your physical business location, you can scale your business all over the world.

You will need to set up an individual account for individual countries and regions. You will automatically be able to access all other countries included in the Amazon Global marketplace program. Read more about do’s and don’ts for selling on Amazon.

What Are the Benefits of Selling Globally Through Amazon?

If you decide to sell your products on the international marketplace, you will increase your potential customer base. Amazon can even help you take care of all of your shipments and handle your customer service needs through their FBA. As a result, this streamlines your business while also increasing your overall revenue. Some of the benefits include:

  • You will immediately access a much broad customer base because you are now selling in multiple markets.
  • Customer service related to international shipping is significantly easy, thanks to the FBA program through Amazon.
  • Amazon reduces the cost of brand-building across the globe because they are already established in the current marketplace and you will benefit from their Brand.
  • You will participate in global sales through Amazon on Black Friday, Cyber Monday, and around the holiday season that takes place all over the world, boosting your sales even further.
  • Amazon will handle any necessary currency conversions and make sure that all funds deposited in your account on time

These are just a few of the top benefits of selling globally through Amazon.

The Requirements

If you are interested in selling on Amazon Global, you need to complete the following steps:

  • First, you need to decide where and what to sell. In general, Amazon divides its markets into four separate regions: Europe, Japan, Australia, and North America. Each region will have different taxes, regulations, and language support considerations. Of course, you do not have to master new languages to sell there. Amazon will handle language switches for you. Sellers also need to think about tax and regulatory options in Europe and Japan; however, Amazon can walk you through this process as well.
  • After this, you need to enter all of the details of your business. Just like signing up on your home marketplace. You need to include your name, address, phone number, email, bank account details, business name, tax verification, and a valid credit card number.
  • Next, you need to register and list your products. Amazon provides you with tools to manage your seller accounts across the world. Amazon can also help you translate your listings necessary before your products go on the market. But you'll need to mark all your products with GS1 compliant UPC barcodes.
  • Finally, you can start receiving orders and ship them to your customers. Amazon has multiple options available when it comes to the delivery of your orders.

As long as you can handle these requirements, you can start selling your products and services on Amazon Global.

Packaging Your Sales

When you are ready to package your inventory, you have two options. The first is the self-fulfillment option. With the self-fulfillment option, you will be responsible for complying with the country's tax regulations and providing customer support. You have to write the individual requirements of each region in which you will operate while packaging.

The other option you have at your disposal is the FBA option, which stands for Fulfillment By Amazon. And this case, you will send your inventory to the fulfillment center. Then, Amazon will handle any custom duty in package requirements. Furthermore, if there are any questions related to fulfillment and returns, Amazon Global will handle that as well.

Deliver Your Products

The delivery process is widely going to work the same way. You can either deliver your products to the customers on your own and confirm the shipments through Amazon to let the customer track their products. Or, you can allow Amazon to fulfill your order through their FBA program. Understand that regardless of whether you deliver your orders yourself or Amazon handles it for you, there is a chance that you may be responsible for fulfillment taxes imposed on each order and shipment, particularly in Japan.

After Sales: Return and Refund

Just as you would in your home marketplace, you still need to comply with all Amazon return and refund policies through Amazon Global. If you are concerned about handling this on your own, FBA can manage this for you as well. If you decide to go with FBA, their customer service department will handle all questions related to returns and refunds. Ensure that you are responsive when it comes to customer questions and concerns regarding returns and refunds.

Expand Your Business Through Amazon Global

If you are ready to expand your customer base massively, you need to make sure that you have UPC codes for Amazon. With a barcode for Amazon, you will be able to access customers all over the world, expanding your global footprint. Learn more about a UPC for Amazon today by speaking with a member of our team!

Buy your barcodes with ALL necessary documents required by Amazon and other marketplaces.

We literally wrote the Book on Barcodes! Contains essential information about UPC barcodes and how to succeed on Amazon.

– Erik Quisling

Erik Quisling is the Founder and CEO of Started in 1999, has been featured in both The Wall Street Journal and The Washington Post and has helped more than 100,000 businesses bring their products to market with barcodes.
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